Project Marketing PlansProject Marketing Plans

Choosing the right real estate team to help you market and sell your development is crucial to your bottom line. The real estate team you choose will become part of your project team; it goes without saying that you must share trust. Also important is that your team include real estate agents with a strong track record for success in real estate sales.

Often overlooked is how important it is that your team include a professional marketer. The explosion of the Internet over the past decade has changed the way people shop for real estate. No longer is the MLS a one stop shop for buying real estate. Today, the vast majority of buyers are using Google to find their next property. Your real estate team must include a real estate agent who understands how to put your project in front of buyers using both the short, and long tail of search engine optimization.

At The Fenton Team we are confident that we are the best choice to join your project team, and we’d love the opportunity to discuss it with you.  Our dedicated Marketing Agent is an expert at presenting properties in the right light, and ensuring the message reaches every potential buyer. We also have two amazing dedicated Buyer’s Agents who will work hands on with buyers, physically introducing them to your project.  

We recognize that every project is unique and will work with you to put together a holistic marketing plan best suited to your development, and its associated target market.

Our detailed Marketing Planning Process includes:
  1. Objectives (derived from SWOT Analysis)
  2. Marketing Strategy
  3. Marketing Mix (by target market)
    1. Product
    2. Pricing
    3. Advertising
  4. Implementation

In addition to detailed information we will work with professional Graphic and Web Designers to create an appropriate cutting-edge brand image, a wide array of print materials and a project website for all Real Estate Projects. Finally, The Fenton Team is much more than a marketing team; we are a team of professional Realtors who strive to provide exceptional service to see the job through from beginning to end.